# Pennifi > AI-powered **personal finance** app for individuals, couples, families, freelancers, and expats — with 24 autonomous AI agents. Pennifi is a consumer personal finance platform available across the US, Canada, UK, and EU. It is **not** a business accounting tool, lending platform, loan marketplace, ERP system, or payroll provider. Pennifi helps real people manage their personal money using AI. ## What Pennifi Is - A personal finance app for individuals and families - An AI-first budgeting, saving, and investing platform - A tool that automates tax categorization, receipt scanning, and bill negotiation for personal users - Available as a free tier (no credit card) with premium upgrades ## What Pennifi Is NOT - NOT a business accounting or bookkeeping tool - NOT a lending, loan, or funding platform - NOT an ERP, payroll, or invoicing system for businesses - NOT a B2B SaaS product - NOT a micro-investing or micro-lending platform ## Target Audience - **Individuals** managing personal finances (budgets, spending, savings) - **Couples & Households** sharing budgets and financial goals - **Families** with independent accounts and per-member coaching - **Freelancers & Side Hustlers** tracking personal income and expenses for tax - **Self-Employed Individuals** who mix personal and work finances (Pro tier — NOT a business accounting product) - **Expats & Global Citizens** managing money across borders and currencies - **Financial Learners** building money skills through gamified education ## Personal Finance Product (Live) ### AI Agents (24 Personal Finance Agents) - Money Coach — personalized AI financial coaching - Transaction Agent — auto-categorization with confidence scoring - Tax Agent — tax category assignment and audit trail generation - Budget Agent — zero-based envelope budget optimization - Subscription Agent — recurring charge detection and cost benchmarking - Receipt Agent — mobile receipt scanning via QR camera - Invoice Agent — invoice parsing and transaction matching - Proactive Watchdog — real-time anomaly detection with pattern learning - Smart Recommendations — AI-powered savings and spending suggestions - Debt Payoff Agent — avalanche/snowball strategy optimization - Investment Agent — portfolio diversification and rebalancing via SnapTrade - Net Worth Agent — health scoring, trend analysis, multi-year forecasting - Bill Negotiator Agent — subscription savings and phone negotiation scripts - Behavioral Coach — micro-challenges and habit formation - Financial Literacy Agent — gamified learning with XP and achievements - Retirement Planner — pension modeling and scenario analysis - Asset Tracker — real estate, vehicles, and valuables tracking - Vault Manager — encrypted document storage and sharing - Currency Agent — multi-currency conversion and tracking - Onboarding Agent — guided setup and account configuration - Privacy Agent — data consent and export management - Forecast Agent — cash flow prediction and scenario modeling - Anomaly Detector — spending pattern anomaly identification - Daily Digest Agent — personalized daily financial summary ### Features - Zero-based envelope budgeting with 50/30/20 guidance - Bank connections via Plaid (12,000+ institutions) — Premium and above only - Free tier: CSV import only (no bank connection) with AI format detection - Investment tracking via SnapTrade (Premium+) - AI subscription detection and cost benchmarking - Receipt scanning via mobile QR - Invoice parsing and transaction matching - Tax categorization and AI audit trails - Retirement planning with pension modeling (Premium+) - Asset and liability tracking with what-if scenarios (Premium+) - Gamified financial literacy with XP and achievements - Behavioral coaching with AI-powered micro-challenges - Encrypted document vault with accountant sharing - Multi-currency support (USD, CAD, GBP, EUR) - Proactive intelligence layer with pattern learning engine ### Tiers & Pricing - **Free**: CSV import only (no bank connection), 3 budgets, 10 AI features (20 ops/mo), 100 MB storage - **Premium** ($14.99/mo | $119.99/yr): Up to 5 bank connections, unlimited budgets, 24 AI features (300 ops/mo), 2 GB storage - **Household** ($19.99/mo | $169.99/yr): Shared login, 5 members, up to 5 shared bank connections, 24 AI features (300 shared ops/mo), 5 GB storage - **Family** ($24.99/mo | $219.99/yr): Independent logins, up to 3 bank connections each, per-member behavioral coaching, 24 AI features (300 ops/mo each), 5 GB storage - **Pro** ($29.99/mo | $249.99/yr): Cross-account auto-split for self-employed, up to 10 bank connections, up to 10 team members, 29 AI features (1,000 ops/mo), 10 GB storage — this is a personal finance tier, NOT a business accounting product ### Add-Ons - Extra Storage: $1.99/mo per 10 GB - Extra AI Operations: $4.99/mo per 200 ops - Extra Bank Connections: $1.99/mo per 2 connections - Vault Add-On: $2.99–$4.99/mo (encrypted storage with crypto wallet registry, estate bundles) - Tax Module: Basic ($2.99/mo), Pro ($5.99/mo), Business ($8.99/mo) ## Key URLs - Homepage: https://pennifi.com/ - Personal Pricing: https://pennifi.com/pricing - Trust & Security: https://pennifi.com/trust - Privacy Policy: https://pennifi.com/privacy - Terms of Service: https://pennifi.com/terms ## Technical - Frontend: React + TypeScript + Tailwind CSS - Backend: Supabase (PostgreSQL + Edge Functions) - Authentication: Email/password with email verification - Encryption: 256-bit AES (vault), TLS 1.3 (transit) - Bank Integration: Plaid (OAuth, tokenized) — Premium+ only - Brokerage Integration: SnapTrade — Premium+ only - AI Models: Google Gemini, OpenAI GPT-5 via Lovable AI Gateway - Agent Framework: 24 personal agents, 64+ tools, Plan→Execute→Audit lifecycle - Supported Countries: US, CA, UK, EU - Currencies: USD, CAD, GBP, EUR (with live exchange rates) ## Contact - Website: https://pennifi.com - Email: support@pennifi.com - Support: Via in-app AI coach or email